Heartside Means Business!
Diverse, cutting-edge and creative, Heartside is the most dynamic neighborhood in downtown Grand Rapids — and the Heartside Business Association is here to promote the success of Heartside’s growing community of visionary, future-focused businesses.
HBA’s members share a passion to serve key segments of our customer base, including:
- Visitors to Grand Rapids who come here for business or pleasure
- Young professionals who’ve flocked to Grand Rapids for career opportunities
- Underserved communities in the greater Grand Rapids area who are hungry for access to new downtown experiences
If you want to innovate and grow your business in Grand Rapids, Heartside and the HBA are your best choice!



Benefits of membership
Your HBA membership is a powerful tool to advance your business goals. Benefits include:
- Access to decision-makers in Grand Rapids government, nonprofits and other institutions that shape our city’s future
- Exclusive business intelligence about trends in downtown commerce
- First-mover advantage thanks to advance information about new initiatives that will affect downtown
- Marketing opportunities as members of the Heartside business community
- Monthly newsletters, including premium content
- In-person networking events



.Join our team
The HBA works best when you’re involved! To learn more about us:
- Come to our next Breakfast Club meeting. We get together the third Thursday of every month from 8:30-10am at Little Space Studio (111 Division Ave. S)
- Email us at leadership@heartsidebusiness.org
Welcome to the neighborhood!